Before Apple made its comeback in the late 90's, anyone obsessed with computers was considered a bona fide nerd. Nowadays, computer nerds are the new rock stars. The small companies they built in their basements, garages, and dorm rooms are selling for millions of dollars.
That's why the hottest and coolest people want to be nerds. Why do you think Justin Timberlake bought MySpace? Sure, this is the classic case study of someone who doesn't understand technology but still wants to be involved with it somehow, but whatever.
And so, anything remotely reminiscent of a tech gadget is considered awesome. Wanna trick out your kitchen, Justin Timberlake style? Pick up a pair of these Pixel Oven Gloves ($17, Living Royal). I hear they're what Steve Jobs used to take vegan casseroles out of the oven (he didn't do that).